Weet-Bix Cholesterol Lowering

Weet-Bix Cholesterol Lowering Cereals

**Australia's No.1 Breakfast Cereal. You'll find them in homes across the country. They are loved by generations of Aussies. With a delicious malty flavour and the best and energy of whole wheat for a great start of a day.

Weet-Bix Cholesterol Lowering adds a functional benefit of cholesterol-lowering plant sterols to Australia's No.1 breakfast cereal*. It is the only cereal on the (Australian) market that contains 2g of plant sterols in 1 serving, making it the ideal choice for those looking to lower their cholesterol. (*clinically tested in Australia and elsewhere)
It's effective, it's easy, it's fun and plant sterols are recommended by the Heart Foundation**. (**National Heart Foundation of Australia: charitable organisation)

• 2 Weet-Bix provide 2g of plant sterols, which have been clinically proven to lower LDL cholesterol by up to 9% within 4 weeks*** (***Individual results may vary due to diet, genetics or other reasons. For further advice, please consult your doctor. 2g of plant sterols daily will lower cholesterol levels within 4 weeks as part of a healthy, low-fat diet).

• Effective plant sterols. Plant sterols occur naturally in very small amounts in a variety of plant foods. They actively lower LDL (better known as bad) cholesterol by partially blocking the absorption of LDL cholesterol in the digestive system. 2g of plant sterols taken daily have been shown to lower cholesterol levels in over 40 clinical studies.

• How many do you need? Just two! It's simple. If you eat 2 Weet-Bix Cholesterol Lowering a day, you get the required 2g of plant sterols in one serving. So it's very simple.

• Weet-Bix Cholesterol Lowering has the same great flavour as the regular Weet-Bix you know and love.

• Low in sugar

• Low in saturated fat

• Rich in thiamine, essential for normal heart function as part of a healthy diet

Ingredients: wholegrain wheat (88 %, plant sterol esters (plant sterols (5 %)), raw sugar, salt, barleymalt extract, antioxidants (mixed tocopherols, ascorbyl palmitate), vitamins (niacin, thiamine, riboflavin, folic acid), iron